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Communications & Media

Six of the world’s top 10 Communications and Media companies, including Verizon, Vodafone, Cox Communications, Warner Bros., and Telstra, rely on Pega to deliver a superior customer experience, improve customer retention, and drive operational efficiency.

Pega Marketing for Communications - Pega Marketing for Communications replaces ineffective campaigns with dynamic, omni-channel customer conversations that deliver consistent recommendations in every interaction and are proven to improve offer acceptance, retention, and customer satisfaction. It uses big-data and real-time customer context to determine the right action at any moment in the customer lifecycle, manages personalized conversations across inbound and outbound channels, and provides a robust and guided user experience through interactive channels.